Homemade, traditional meals. Pride in cooking. A familiar, trusted brand. Crisco® asked Larsen to ensure that its popular weekly eNewsletter communicated these values. Loaded with recipes and cooking tips, Larsen’s design drives subscription and encourages click-through.
Highlights
- Simple masthead showcases the brand identity, features the “Crisco is Cooking” tagline, and highlights the full-color photo
- Multiple recipes and seasonal features keep subscriber interest high and encourage reading top to bottom
- Contests, promotions, and surveys encourage reader involvement and brand engagement
- Clean, fresh design and appealing colors exemplify brand attributes
