How do you support and empower the next generation? Best Buy launched @15, a site for teen-led social change. It’s not only a cool place for teens to gather online, it’s a way for Best Buy to put teens in charge of $1 million in corporate giving.
Highlights
- Teen focus groups help ensure that the bright, youthful site design is appealing and functional
- Videos of Ludacris, Taylor Swift, Common, Three Doors Down and other celebrities speak directly and honestly to teens
- Teens collect points for participating in activities on the site, and then donate these points to the featured non-profit they choose, determining how Best Buy will donate $1 million
- Personality games, wallpapers, forums, and ever-increasing numbers of @15 teen members build traffic and encourage repeat visits
