With the much-anticipated return of college football to its Twin Cities campus, the University of Minnesota needed signage and specialty graphics for the TCF Bank Stadium that would guide visitors, build game day excitement, and instill pride in Gopher football.
Highlights
- Images of University football legends dating as far back as 1888 are used throughout the space to showcase the school’s rich athletic history.
- Bold maroon and gold color palette captures attention in the concrete and galvanized metal stadium concourse.
- Layered materials add dimension and interest — from exterior gate markers to interior concourse signage.
- Sign system and graphics were created in partnership with architecture firm Populous.
