Wausau Paper®, one of the industry’s leading producers of paper and related products, turned to Larsen to create colorful, eye-catching packaging for a line of commercially available copier, inkjet, and laser paper.
Highlights
- Strong black-and-white design coupled with bold, colorful photography captures attention on crowded shelves
- Uncluttered design and skillful use of typography highlights information that helps consumers make buying decisions
- Target and other national retailers began carrying the line in part because of the strong branded packaging
- Product sales exceeded expectations
