Buffalo Wild Wings, one of the top ten fastest-growing restaurant chains in the country, asked Larsen to re-brand their signature sauces and redesign their menus and in-store packaging, including their trademark wing buckets.
Highlights
- Packaging reflects the authentic Buffalo Wild Wings experience: fun, friends, noise, and activity
- Target audience of younger, single men and professionals who are sports enthusiasts
- Strong yellow and black branding aligns with Larsen-designed menus and in-store marketing and promotions
- Brand colors and brand voice communicate attitude and provide another source of in-restaurant entertainment
