When growth led Applied Materials to build three new facilities in Southeast Asia, the semiconductor manufacturing giant enlisted Larsen to create a series of display graphics for visitor spaces in each building.
Recognizing the emergence of Corporate Sustainability Reports as a successful communications tool, Larsen helped Wausau Paper® market its printing papers through this engaging medium.
When Piper Jaffray, a leading international investment bank and institutional securities firm, became an independent, publicly held company following its spin-off from U.S. Bancorp, it turned to Larsen for a new brand identity.
A market leader in medical devices and therapies for pelvic health, AMS needed a flexible, comprehensive presentation to enhance brand awareness and communicate key competitive strengths.
Wausau Paper®, a leading producer of paper and related products, asked Larsen to create an informative, engaging multimedia presentation on “Paper 101″ — covering papermaking, paper grades, printing techniques, and, of course, Wausau Paper products.
“Be Certain.” That’s the Larsen-developed tagline for MTS Systems, the leading provider of mechanical test systems. MTS asked Larsen to create a compelling multimedia presentation that supported this theme and presented corporate capabilities.
This multi-use office building in Minneapolis was working to achieve LEED certification. To receive additional points toward certification, Yorktown Offices would have to inform building residents and visitors about LEED certification and the steps being taken to achieve it.
St. Paul’s College of Visual Arts needed a viewbook to entice prospective students, reassure parents, and provide a glimpse into life at CVA.
Larsen created the name and identity for this leading Wisconsin dental group. The name is based on the state motto, “Forward,” and underscores the progressive nature of this growing dental practice.
Buffalo Wild Wings, one of the top ten fastest-growing restaurant chains in the country, asked Larsen to re-brand their signature sauces and redesign their menus and in-store packaging, including their trademark wing buckets.
When Le Saucier, a start-up retailer of gourmet frozen entrée sauces, wanted to introduce a new product category and achieve placement in upscale grocery markets nationwide, they called on Larsen for packaging expertise.
Branding drives revenue: When Target wanted to unify a collection of well-known national grilling brands, the retailer turned to Larsen to name, brand, and package the line. Sales increased by more than 10%.
Wausau Paper®, one of the industry’s leading producers of paper and related products, turned to Larsen to create colorful, eye-catching packaging for a line of commercially available copier, inkjet, and laser paper.
When Energy Efficient Systems wanted to rebrand itself to communicate the ecological benefits of its warehouse lighting, they turned to Larsen. The new name — Eco Brite Ideas — communicates innovation and the actual brightness of the installed lighting.
Zareba is an Arabic word for “enclosure” and a memorable name for an electric fence company seeking to rebrand.
Designed by world-renowned architect Cesar Pelli, the new Minneapolis Public Library needed a comprehensive wayfinding plan and aesthetically beautiful signage.
As part of their brand repositioning effort, Wealth Enhancement Group, a financial planning and advisory services firm, asked Larsen to develop a new brand identity that would better capture the group’s comprehensive expertise and collaborative approach.
For American consumers seeking a fresh take on holiday gift wrap, the name “Holiday Caravan” captures the essence of a new brand of 100% cotton papers handmade in India.
A new name helped the Gary S. Stevens Foundation — a non-profit organization that offers life coaching — capture the essence of what it does.
This big, bold brand name captures the essence of a specialty coatings and architectural imaging firm, whose products visually transform surfaces and interiors.
Welsh, a full-service commercial real estate company, came to Larsen for a website that would communicate the firm’s phenomenal range of offerings and position Welsh as a knowledgeable and innovative industry leader.
The holding company of the nation’s fifth largest commercial bank needed a strong annual report message that would differentiate it from competitor banks experiencing financial difficulty during the economic downturn.
How do you motivate involvement in a capital campaign to upgrade a city’s public libraries? Larsen invited members of the community to “Be Part of the Story.”
Larsen created the name, brand identity, and packaging for the “iFix” line of hand tools exclusive to national retailer Target.
When the Minneapolis Institute of Arts (MIA) underwent a major renovation and expansion, it turned to Larsen for signage that would help tie together architecturally disparate spaces.
Annual trade show SEMICON West has long been the global microelectronics industry’s event of the year.
Rapid Refill, a leading provider of sustainable print solutions, needed a brand refresh. Larsen helped bring energy, consistency, and undeniable buzz to their visual presence.
“I bought the Rocketfish laptop mouse because of the name. How could you not love that name?” So wrote one reviewer about the name and brand identity created by Larsen for the Rocketfish brand of private-label consumer electronics accessories carried by Best Buy.
“You’re mad as heck,” states the opening page of Old Republic Title’s annual report, referencing a year of economic challenges. The title insurance group wanted its constituents to know they weren’t alone in their frustration — and that despite a constant stream of negative news from everyone else, Old Republic Title still had good news to share.
How do you get a nationwide network of independent business owners to adopt a single cohesive identity? By making it so appealing and potentially profitable that everyone wants to use it. That’s what Larsen did for Audibel, a company made up of more than 250 hearing care professionals nationwide.
Larsen helped MTS Systems Corporation — a leading global supplier of test systems — create buzz at an important tradeshow.
The world’s leading manufacturer of custom hearing instruments needed to make a big splash at a trade show.
The 95-year old Landmark Center, once a courthouse and then a post office, is now a cultural center calling for attention.
Ampers, the second largest public radio network in the state of Minnesota and one of the largest public radio networks of its kind in the United States, needed a website to highlight the diverse arts and cultural programming of its member stations.
Core-Mark, a leading convenience store supplier, was known for delivering nonperishable merchandise. But a significant investment in refrigerated trucks allowed the company to begin offering fresh products and produce, which necessitated a comprehensive corporate rebranding.
Wausau Paper®, one of the industry’s leading producers of paper and related products, needed an annual report that would bring to life its positive corporate message of strength and value.
Applied Materials needed corporate overview literature that would introduce the company to unfamiliar audiences in two new industries — solar and display.
Who says a name for a clutch, brake, and rotary motion-control manufacturing company can’t be creative? From the Latin word “nexus,” meaning connection, Larsen created an entirely new, undeniably memorable name: Nexen.
As part of the redevelopment of the downtown Riverfront District, Larsen created vehicle, parking, pedestrian, and identity gateway signage.
MTS Systems Corporation, a leading global supplier of test systems, needed a website to launch a new line of universal test systems and communicate the overall MTS brand to global audiences.
Black River Asset Management, a global asset management company and wholly owned subsidiary of Cargill, asked Larsen to help enhance the visibility of its brand — and communicate sophistication and internationalism.
When Best Buy came to Larsen for an online annual report and straightforward 10K wrap, we created a streamlined print annual supplemented by a rich, informative corporate website.
Larsen created marketing materials for IMPAC Medical Systems, an Elekta company, which provides healthcare IT solutions to streamline clinical and business operations across the spectrum of cancer care.
Though Hennepin Technical College boasts quality instruction, outstanding facilities, successful partnerships with area businesses, and affordable tuition, research showed many were unaware of the school or its breadth of offerings. The college engaged Larsen to help increase visibility and awareness through the creation of a new identity and website.
The Guthrie, one of the preeminent theaters nationally and internationally, opened its new theater center in the summer of 2006 with Larsen signage.
Blue Cross and Blue Shield of Minnesota — the largest health plan in Minnesota, providing health coverage to more than 2.7 million members — needed a visual system that would unify its brand.
Old Republic Title saw significant growth in 2009, even as others in the real estate market struggled. By staying the course — remaining true to the company’s business plan and core principles — Old Republic Title was able to make new partnerships and maintain a healthy bottom line.
Larsen suggested creating a creative paper promotion for Wausau Paper® to illustrate the usability, durability, and dependability of Wausau Paper products and inspire designers to specify colored papers for their print collateral and packaging projects.
With the much-anticipated return of college football to its Twin Cities campus, the University of Minnesota needed signage and specialty graphics for the TCF Bank Stadium that would guide visitors, build game day excitement, and instill pride in Gopher football.
Cold Spring Granite asked Larsen to create an intuitive and visually stunning website that communicates the company’s quality products, exceptional service, and sustainable practices.
After creating a memorable name for Nexen — a leading manufacturer of clutches, brakes, and rotary motion-control products — Larsen was asked to develop a practical but equally unforgettable identity.
Wausau Paper®, one of the industry’s leading producers of paper and related products, needed an annual report that would accurately and authentically capture a transitional year.
The world’s leading manufacturer of custom hearing instruments called on Larsen to help market its industry-changing new application of nanoscience.
After 45 years of success and continued growth in high-tech contract manufacturing and custom injection molding, Phillips Plastics needed a brand identity and website that would better articulate the quality and sophistication of the company’s products, facilities, and capabilities.
When Wausau Paper® decided to refresh and reestablish its Royal brand of premium uncoated papers, the company asked Larsen to design a product identity that would help position Royal as the high-quality, high-value choice.
Annual reports should tell a story. Old Republic Title Insurance Group — one of the nation’s largest title insurance groups, insuring risks on property located in all 50 states, the District of Columbia, and Puerto Rico — understands this, creating reports that engage and inform, year after year.
When Wausau Paper® wanted to create excitement about the redefined Royal product line, they turned to Larsen.
The College of Visual Arts needed a content-rich, highly visual, and easily updatable website that would engage and inform prospective and current students, parents, alumni, donors, and the public.
After 25 years, a new brand positioning and a refreshed brand identity helped Meyer, Scherer & Rockcastle (MS&R), a leading architectural firm, transition from one generation of leadership to the next — without diminishing existing equity.
You have a content-rich, redesigned global website. How do you build traffic, showcase new products, encourage exploration? Banner Engineering, a worldwide leader in factory and process automation, asked Larsen to create a monthly eNewsletter.
Deluxe Financial Services, advisor to financial institutions and small businesses, turned to Larsen to name, design, structure, write, edit, and produce the Knowledge Quarterly (KQ), a quarterly magazine about customer experience and loyalty, specifically for financial professionals.
A rapidly growing pharmacy benefits manager, Prime Therapeutics partners with not-for-profit BlueCross BlueShield plans to provide pharmacy coverage for 14.7 million individuals. The company wanted to clarify its brand, update its image, and establish its position as a national player.
Black River Asset Management, a global asset management company and wholly owned subsidiary of Cargill, asked Larsen to help enhance the visibility of its brand — and communicate sophistication and internationalism.
“Make it better.” This powerful theme, created by Larsen, encapsulates a three-year, $35 million fundraising campaign to further improve Park Nicollet’s award-winning hospitals, clinics, and programs.
Over time, the St. Olaf College identity had become dated and fragmented. With over 25 distinct versions in use, the prestigious liberal arts college needed a single, comprehensive brand identity to unify its marketing communications.
As part of its Royal Redefined launch, Wausau Paper® chose an email campaign to inform and engage merchant, sales, printer, and specifier audiences about the new features, benefits, and potential applications of Royal brand papers.
When trade associations Medical Alley and MNBIO merged to better serve the growing life sciences industry, they turned to Larsen to design an identity that would communicate the combined group’s new name and mission to 500 member organizations.
How do you support and empower the next generation? Best Buy launched @15, a site for teen-led social change. It’s not only a cool place for teens to gather online, it’s a way for Best Buy to put teens in charge of $1 million in corporate giving.
Formed through a partnership between a seasoned real estate developer and an experienced care provider, The Waters Senior Living — formerly known as Coveniere Care — needed a name and identity that would attract investors as well as seniors and their families.
In addition to a new name and identity, The Waters Senior Living needed a professional website that would support its brand and address the diverse needs of its various audiences.
Boston Scientific, worldwide developer, manufacturer, and marketer of medical devices dedicated to minimally invasive medicine, asked Larsen to develop a new identity and a master branding strategy.
Smithsonian Magazine called The Saint John’s Bible, “one of the extraordinary undertakings of our time.” The website showcasing this hand-written, hand-illuminated Bible had to be equally extraordinary.
After Children’s Hospital of St. Paul and the Minneapolis Children’s Medical Center merged under the umbrella brand of Children’s Hospitals and Clinics, the organization needed a new identity that would unite these two established and well-loved brands.
Naterra Land, a premier provider of recreational and residential property, needed its website to heighten brand awareness, improve natural search, and, ultimately, increase property sales.
Comtrol, a leading provider of enterprise device integration solutions, asked Larsen to help communicate to employees and deepen understanding of the Comtrol brand. Larsen recommended an informative, interesting bi-weekly eNewsletter.
Homemade, traditional meals. Pride in cooking. A familiar, trusted brand. Crisco® asked Larsen to ensure that its popular weekly eNewsletter communicated these values. Loaded with recipes and cooking tips, Larsen’s design drives subscription and encourages click-through.
When Best Buy, the multinational retailer of technology and entertainment products and services, needed a vibrant new corporate site to capture the energetic personality of its highly successful consumer brand, they turned to Larsen.
Architects are among the most demanding clients. How do you satisfy their drive for visual beauty in every detail, and still create a highly functional website?
