Larsen created the name, brand identity, and packaging for the “iFix” line of hand tools exclusive to national retailer Target.
Highlights
- Simple, self-explanatory name captures the can-do attitude of the consumer
- Circular brand identity emphasizes the word “fix” and coordinates with point-of-sale packaging
- Larsen created hundreds of names for Target to evaluate as part of the project
- Brushed metal background on packaging helps set off the contemporary design of the tools at point of sale
