This big, bold brand name captures the essence of a specialty coatings and architectural imaging firm, whose products visually transform surfaces and interiors.
Highlights
- Name reflects the world of difference the coatings bring: Plywood can appear to be mahogany, glass can look like mosaic tile.
- Sophisticated, one-syllable name is rare and memorable.
- The name’s metaphorical quality helps build a brand story.
- Larsen also created the brand identity and the tagline: “Change for the built world.”
