Who says a name for a clutch, brake, and rotary motion-control manufacturing company can’t be creative? From the Latin word “nexus,” meaning connection, Larsen created an entirely new, undeniably memorable name: Nexen.
Highlights
- A six-letter palindrome that reads the same forward or backward, Nexen is easy to read, spell, say, and remember
- The name captures the back-and-forth motion integral to the manufacturer’s product line
- Because the name was invented, URL availability was easier to obtain
