A new name helped the Gary S. Stevens Foundation — a non-profit organization that offers life coaching — capture the essence of what it does.
Highlights
- Larsen created this metaphorical name to capture the idea of a new starting place, where people can reach their full potential.
- The founder wanted to move away from his name on the foundation, create interest, and build a bridge to the future.
- Larsen also created the organization’s brand identity.
