For American consumers seeking a fresh take on holiday gift wrap, the name “Holiday Caravan” captures the essence of a new brand of 100% cotton papers handmade in India.
Highlights
- Name is descriptive, yet a touch unexpected in a crowded consumer market.
- Name immediately targets the Holiday buyer seeking gift wrap, gift bags, tags, and note cards in seasonally appropriate colors and textures.
- Name works in tandem with the brand image of the elephant to evoke key brand attributes: exotic, old-world, handmade, one-of-a-kind.
