Larsen created the name and identity for this leading Wisconsin dental group. The name is based on the state motto, “Forward,” and underscores the progressive nature of this growing dental practice.
Highlights
- Objective was to establish a consistent presence across Wisconsin and communicate a thriving, forward-thinking dental practice
- New name unified more than 20 offices and 7 previously existing names under one brand
- Larsen also created the visually compelling identity, which forms a smile from the letters “F” and “D”
