Best Buy

"I bought the Rocketfish laptop mouse because of the name. How could you not love that name?" So wrote one reviewer about the name and brand identity created by Larsen for the Rocketfish brand of private-label consumer electronics accessories carried by Best Buy.

Highlights

• Funky, decidedly offbeat name was designed to call attention to itself in a crowded competitive market and appeal to a younger demographic
• Larsen presented Best Buy with hundreds of name options and, once the name was chosen, multiple brand identity concepts
• Colorful red and purple identity with its swoosh-like horizontal line was specifically designed for both product and package branding
• A streamlined horizontal treatment of the brand identity was also created for product branding in small spaces, such as laptop surge protectors, or AV and gaming cables