Larsen created the name, brand identity, and packaging for the "iFix" line of hand tools exclusive to national retailer Target.
Highlights
- Simple, self-explanatory name captures the can-do attitude of the consumer
- Circular brand identity emphasizes the word "fix" and coordinates with point-of-sale packaging
- Larsen created hundreds of names for Target to evaluate as part of the project
- Brushed metal background on packaging helps set off the contemporary design of the tools at point of sale
© 1994–2010
Larsen Design Office, Inc.
All Rights Reserved.
Larsen Design Office, Inc.
All Rights Reserved.
- Annual and CSR Reports
- Branding & Identities
- eMarketing and Publications
- Interactive Media
- Marketing Communications
- Naming
- Packaging
- Trade Shows and Exhibits
- Visual Systems
- Wayfinding and Signage
- Websites
- Minneapolis
- 7101 York Avenue South
- Minneapolis, MN 55435
- t 952.835.2271
- t 888.590.4405
- f 952.921.3368
- San Francisco
- 59 El Camino Real
- Menlo Park, CA 94025
- t 650.233.7777
- t 888.590.4407
- f 650.233.7770