Larsen created the name and identity for this leading Wisconsin dental group. The name is based on the state motto, “Forward,” and underscores the progressive nature of this growing dental practice.
This big, bold brand name captures the essence of a specialty coatings and architectural imaging firm, whose products visually transform surfaces and interiors.
When Energy Efficient Systems wanted to rebrand itself to communicate the ecological benefits of its warehouse lighting, they turned to Larsen. The new name — Eco Brite Ideas — communicates innovation and the actual brightness of the installed lighting.
Zareba is an Arabic word for “enclosure” and a memorable name for an electric fence company seeking to rebrand.
A new name helped the Gary S. Stevens Foundation — a non-profit organization that offers life coaching — capture the essence of what it does.
For American consumers seeking a fresh take on holiday gift wrap, the name “Holiday Caravan” captures the essence of a new brand of 100% cotton papers handmade in India.
Larsen created the name, brand identity, and packaging for the “iFix” line of hand tools exclusive to national retailer Target.
“I bought the Rocketfish laptop mouse because of the name. How could you not love that name?” So wrote one reviewer about the name and brand identity created by Larsen for the Rocketfish brand of private-label consumer electronics accessories carried by Best Buy.