When Wausau Paper® wanted to create excitement about the redefined Royal product line, they turned to Larsen.
Highlights
- Developed promotional pieces and ads for Wausau Paper’s re-launch of the Royal brand product lines
- Reinforced that Royal papers are appropriate and affordable even though they look expensive
- Built customer awareness of the Royal brand of paper lines and its breadth of choice
- New materials helping drive sales growth of Royal branded grades
