The world’s leading manufacturer of custom hearing instruments called on Larsen to help market its industry-changing new application of nanoscience.
Highlights
- Created marketing materials that protected current market niche while expanding into new areas
- Marketing appealed to audiologists, hearing aid dispensers, sales representatives, vendor partners, and patients
- Delivered a campaign theme, trade show exhibits, advertising, collateral, direct marketing, websites, and e-newsletters
- Name, nFusion, and tagline, Science so smart, it’s nearly human, were key to a successful launch
