The Star Tribune chose Larsen to advertise the launch of the new Star Tribune iPad app through an integrated print, digital, radio, and outdoor advertising campaign.
Highlights
- “It’s in, it’s on, it’s new, it’s now, it’s yours” theme line provides flexibility and consistency.
- Rich photographs from Star Tribune photojournalists link ads to actual news content.
- Full-page newspaper ads feature photos used the same day in the paper — highlighting the timeliness of the iPad app.
- Radio spots also highlight news featured the same day on the Star Tribune iPad app.
- Over 36,000 downloads of iPad app during the campaign.
