“Make it better.” This powerful theme, created by Larsen, encapsulates a three-year, $35 million fundraising campaign to further improve Park Nicollet’s award-winning hospitals, clinics, and programs.
Highlights
- The 20-page campaign brochure tells of the everyday triumphs achieved under Park Nicollet care, along with the specific financial needs and goals of six clinical initiatives.
- Individual patient stories and photographs appear on short sheets within the brochure, bringing humanity to each spread.
- Benefits of financial gifts are clearly articulated, supported by statistics that make an urgent plea to potential donors.
- The capital campaign materials helped Park Nicollet successfully meet its fundraising goal.
