Larsen helped MTS Systems Corporation — a leading global supplier of test systems — create buzz at an important tradeshow.
Highlights
- Direct mail sent early to generate excitement for MTS at an international ground vehicle tradeshow
- “Accelerate” theme engaged engineers and other technical recipients
- Buzz created by direct mail made MTS booth a popular destination for attendees
- Marketing strategy helped target audience see MTS as a leader and innovator in a competitive marketplace
