Larsen created marketing materials for IMPAC Medical Systems, an Elekta company, which provides healthcare IT solutions to streamline clinical and business operations across the spectrum of cancer care.
Highlights
- Marketing and communication goals needed to align with strict compliance guidelines
- Sixteen weeks from concept to market: strategy, product naming, trade show materials, advertising, collateral, and direct marketing
- Materials captured attention and supported quick comprehension of complex product details
- Customers reported 15% increase in revenue
