Boston Scientific, worldwide developer, manufacturer, and marketer of medical devices dedicated to minimally invasive medicine, asked Larsen to develop a new identity and a master branding strategy.
Highlights
- Strong serif wordmark communicates authority, expertise, market leadership
- Detailed identity guidelines ensure consistent application of the master brand in corporate, divisional, and regional applications
- Guidelines for visual application of future acquisitions provide longevity, continuing value
© 1994–2010
Larsen Design Office, Inc.
All Rights Reserved.
Larsen Design Office, Inc.
All Rights Reserved.
- Annual and CSR Reports
- Branding & Identities
- eMarketing and Publications
- Interactive Media
- Marketing Communications
- Naming
- Packaging
- Trade Shows and Exhibits
- Visual Systems
- Wayfinding and Signage
- Websites
- Minneapolis
- 7101 York Avenue South
- Minneapolis, MN 55435
- t 952.835.2271
- t 888.590.4405
- f 952.921.3368
- San Francisco
- 59 El Camino Real
- Menlo Park, CA 94025
- t 650.233.7777
- t 888.590.4407
- f 650.233.7770