Annual trade show SEMICON West has long been the global microelectronics industry’s event of the year. The organization turned to Larsen for a strong theme and bold exhibit graphics.
Highlights
- Larsen created strong messaging and evocative imagery to set SEMICON West apart from other trade shows.
- “Next is now” was lead theme, with clever variations such as “There is here,” “Small is big,” and “Far is near.”
- The overall experience was designed to capture the excitement and vitality of the global microelectronics industry.
- Attendance at SEMICON exceeded expectations and marketing targets.
- The physical exhibit provided a bold backdrop commensurate with the bold innovations released at the show.
