As part of their brand repositioning effort, Wealth Enhancement Group, a financial planning and advisory services firm, asked Larsen to develop a new brand identity that would better capture the group’s comprehensive expertise and collaborative approach.
Highlights
- An interwoven “W” reflects the firm’s strong sense of team and partnership.
- The four-sided identity represents Wealth Enhancement Group’s 360-degree planning approach.
- The graphic is reminiscent of the fine engraving of stock and bond documents.
- An open space in the middle of the mark symbolizes the client’s position at the center of the firm’s planning model.
