When Wausau Paper® decided to refresh and reestablish its Royal brand of premium uncoated papers, the company asked Larsen to design a product identity that would help position Royal as the high-quality, high-value choice.
Highlights
- Royal identity is elegant but unfussy — clean design promotes both quality and value
- For flexibility in application, Larsen provided various lockup options between the symbol and wordmark
- Logo was slightly redrawn so it could be recreated in wire and used as a watermark for the line’s writing papers
