Formed through a partnership between a seasoned real estate developer and an experienced care provider, The Waters Senior Living — formerly known as Coveniere Care — needed a name and identity that would attract investors as well as seniors and their families.
Highlights
- The Waters name appeals to a broad range of audience types, and is both easy to say and spell
- The name and corresponding tagline “Gracious Living. Genuine Caring” position the organization with a distinct value offering
- The elegant identity and warm color scheme differentiates The Waters from the competition
