Over time, the St. Olaf College identity had become dated and fragmented. With over 25 distinct versions in use, the prestigious liberal arts college needed a single, comprehensive brand identity to unify its marketing communications.
Highlights
- The college name is set in elegant type and framed by the school’s rich black and gold color palette
- A slight arch separates the brand colors and suggests the horizon appearing over the rolling hills and surrounding farmland
- The identity evokes a strong sense of place and serves as a visual representation of St. Olaf’s heritage and vision
