A rapidly growing pharmacy benefits manager, Prime Therapeutics partners with BlueCross BlueShield plans to provide pharmacy coverage for 14.7 million individuals. The company wanted to clarify its brand, update its image, and establish its position as a national player.
Highlights
- Brand position, personality, and key messages provide a strong platform for educating employees and communicating with external audiences.
- Bright colors reflect transparency and integration with BlueCross BlueShield.
- Serpentine lines and intersections represent forward motion and the connections Prime Therapeutics makes to better serve customers.
- Images are light and lively — evoking a healthy, vibrant energy.
- Contemporary, flexible typefaces offer multiple weights and styles to accommodate a range of communications.
