When Piper Jaffray, a leading international investment bank and institutional securities firm, became an independent, publicly held company following its spin-off from U.S. Bancorp, it turned to Larsen for a new brand identity.
Highlights
- Identity underscores the firm’s legacy, expertise, and sophistication
- Classic serif typeface fuses the two names, Piper and Jaffray, reflecting the idea that the sum is greater than the parts
- Distinctive corporate colors — black, white, and silver — and a complementary neutral secondary palette ensure consistent application
