After creating a memorable name for Nexen — a leading manufacturer of clutches, brakes, and rotary motion-control products — Larsen was asked to develop a practical but equally unforgettable identity.
Highlights
- A black sans serif typeface and deep orange stylized “x” highlights the product line
- The wordmark suggests both motion and control, and offers a pleasing symmetrical appearance for excellent brand recognition
- A detailed visual system provides a consistent look for all marketing communications
