Core-Mark, a leading convenience store supplier, was known for delivering nonperishable merchandise. But a significant investment in refrigerated trucks allowed the company to begin offering fresh products and produce, which necessitated a comprehensive corporate rebranding.
Highlights
- The new brand identity is bright and crisp, evoking the freshness of Core-Mark’s new offerings
- An accompanying visual system introduces a brighter, more contemporary color palette including green and orange — colors associated with fresh ingredients and produce
- The most visible brand applications, such as Core-Mark’s website and fleet of trucks, were updated first
