After Children’s Hospital of St. Paul and the Minneapolis Children’s Medical Center merged under the umbrella brand of Children’s Hospitals and Clinics, the organization needed a new identity that would unite these two established and well-loved brands.
Highlights
- The identity honors the past while strengthening the emotional connections between audiences and the new hospital brand
- Two stars united by an arc visually represent the joint venture between the Minneapolis and St. Paul hospitals
- A playful color palette and youthful graphics appeal to the hospital’s audience of pediatric patients, parents, physicians, and the public
- The brand identity is broadly recognized and has been in use for over 15 years
