Blue Cross and Blue Shield of Minnesota — the largest health plan in Minnesota, providing health coverage to more than 2.7 million members — needed a visual system that would unify its brand.
Highlights
- Compelling visual system unifies the BCBS brand to appeal to a broad audience
- New Brand Center website includes logo, color, imagery, web standards, and representative brand examples
- Visual standards were designed to meet the needs of designers, writers, marketers, and vendors
- Employees find immediate answers and visual references for the work they do every day
