How do you get a nationwide network of independent business owners to adopt a single cohesive identity? By making it so appealing and potentially profitable that everyone wants to use it. That’s what Larsen did for Audibel, a company made up of more than 250 hearing care professionals nationwide.
Highlights
- Crisp new wordmark and symbol represent the brand name and product benefits
- Sophisticated color palette distinguishes Audibel from competing hearing device companies
- Comprehensive brand identity guidelines establish logo usage as well as primary colors, fonts, and photographic styles
- Revitalized brand identity and marketing materials provide unparalleled national recognition
