When Piper Jaffray, a leading international investment bank and institutional securities firm, became an independent, publicly held company following its spin-off from U.S. Bancorp, it turned to Larsen for a new brand identity.
As part of their brand repositioning effort, Wealth Enhancement Group, a financial planning and advisory services firm, asked Larsen to develop a new brand identity that would better capture the group’s comprehensive expertise and collaborative approach.
Rapid Refill, a leading provider of sustainable print solutions, needed a brand refresh. Larsen helped bring energy, consistency, and undeniable buzz to their visual presence.
How do you get a nationwide network of independent business owners to adopt a single cohesive identity? By making it so appealing and potentially profitable that everyone wants to use it. That’s what Larsen did for Audibel, a company made up of more than 250 hearing care professionals nationwide.
Core-Mark, a leading convenience store supplier, was known for delivering nonperishable merchandise. But a significant investment in refrigerated trucks allowed the company to begin offering fresh products and produce, which necessitated a comprehensive corporate rebranding.
Black River Asset Management, a global asset management company and wholly owned subsidiary of Cargill, asked Larsen to help enhance the visibility of its brand — and communicate sophistication and internationalism.
Blue Cross and Blue Shield of Minnesota — the largest health plan in Minnesota, providing health coverage to more than 2.7 million members — needed a visual system that would unify its brand.
After creating a memorable name for Nexen — a leading manufacturer of clutches, brakes, and rotary motion-control products — Larsen was asked to develop a practical but equally unforgettable identity.
When Wausau Paper® decided to refresh and reestablish its Royal brand of premium uncoated papers, the company asked Larsen to design a product identity that would help position Royal as the high-quality, high-value choice.
After 25 years, a new brand positioning and a refreshed brand identity helped Meyer, Scherer & Rockcastle (MS&R), a leading architectural firm, transition from one generation of leadership to the next — without diminishing existing equity.
A rapidly growing pharmacy benefits manager, Prime Therapeutics partners with not-for-profit BlueCross BlueShield plans to provide pharmacy coverage for 14.7 million individuals. The company wanted to clarify its brand, update its image, and establish its position as a national player.
Over time, the St. Olaf College identity had become dated and fragmented. With over 25 distinct versions in use, the prestigious liberal arts college needed a single, comprehensive brand identity to unify its marketing communications.
When trade associations Medical Alley and MNBIO merged to better serve the growing life sciences industry, they turned to Larsen to design an identity that would communicate the combined group’s new name and mission to 500 member organizations.
Formed through a partnership between a seasoned real estate developer and an experienced care provider, The Waters Senior Living — formerly known as Coveniere Care — needed a name and identity that would attract investors as well as seniors and their families.
Boston Scientific, worldwide developer, manufacturer, and marketer of medical devices dedicated to minimally invasive medicine, asked Larsen to develop a new identity and a master branding strategy.
After Children’s Hospital of St. Paul and the Minneapolis Children’s Medical Center merged under the umbrella brand of Children’s Hospitals and Clinics, the organization needed a new identity that would unite these two established and well-loved brands.
