Recognizing the emergence of Corporate Sustainability Reports as a successful communications tool, Larsen helped Wausau Paper® market its printing papers through this engaging medium.
Highlights
- “The Art of Sustainability Reporting,” a printed promotion developed by Larsen, built awareness regarding the benefit of creating a CSR
- By educating audiences about best practices—through a range of facts, statistics, and quotes—the promotion enabled readers to translate the purpose of a CSR into the realities of their individual needs
- The booklet contains several charts, including the “triple bottom line diagram” by UPS® and case studies of Best Buy® and Seventh Generation®
- The piece strengthened audience confidence in print performance when using recycled papers by highlighting the quality, colors, and texturing of Wausau Paper products
