The holding company of the nation’s fifth largest commercial bank needed a strong annual report message that would differentiate it from competitor banks experiencing financial difficulty during the economic downturn.
Highlights
- The annual’s theme — Quality, Strength, Leadership — highlights the business values that positioned the company to weather a tough economy
- Blue sky and the U.S. Bank paper airplane graphic were used on the cover to emphasize the company’s positive outlook
- Theming was extended to the annual’s editorial section with business stories and strategies that highlight the products and services in place to fuel future growth
- An HTML version of the annual report provides investors with easy access via the web and web-enabled mobile devices
