“You’re mad as heck,” states the opening page of Old Republic Title’s annual report, referencing a year of economic challenges. The title insurance group wanted its constituents to know they weren’t alone in their frustration — and that despite a constant stream of negative news from everyone else, Old Republic Title still had good news to share.
Highlights
- An attention-grabbing cover presents a seemingly profane statement, !$#@%, which the report’s interior cleverly breaks down into individual messages of positive news
- ! represents “Still Strong at 101!”
- $ represents “Built on a Rock-$olid Foundation”
- # represents “#1 in Financial Ratings”
- @ represents “@ Your Service”
- % represents “80% of Premium Dollars Generated by our Agency Partners”
