Branding drives revenue: When Target wanted to unify a collection of well-known national grilling brands, the retailer turned to Larsen to name, brand, and package the line. Sales increased by more than 10%.
Highlights
- Branding with sizzle! Each national brand had a distinctive wordmark that needed to remain prominent on the packaging, yet subordinate to the Target master brand
- Grill It!™ The umbrella name for the seasonal category had to be short, fun, and instantly understandable, yet comprehensive enough for a wide variety of summer merchandise
- The colorful wave graphic unified the line, yet preserved the individual brand identities of Weber, Thermos, Aussie, Oklahoma Joe, and other national partners
- Complicated packaging requirements for each individual brand required technical know-how, design expertise, and skillful use of visual hierarchy
© 1994–2008
Larsen Design Office, Inc.
All Rights Reserved.
Larsen Design Office, Inc.
All Rights Reserved.
- Annual Reports
- eMarketing and Publications
- Fundraising Literature
- Branding & Identities
- Marketing Materials
- Multimedia
- Naming
- Packaging
- Trade Shows and Exhibits
- Visual Systems
- Wayfinding and Signage
- Websites
Larsen sponsors LifeScience Alley networking event
Business managers, scientists, engineers, and representatives of medical device, biotechnology, pharmaceutical, and health care delivery organizations will want to attend this LifeScience Alley networking event on January 22 at AGA Medical Corporation in Plymouth, MN.
Color: Five trends important to your business
Color both reflects and defines our world and our place in it. It also plays a large role in our behavior, emotional responses, and moods.
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