Buffalo Wild Wings

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Buffalo Wild Wings, one of the top ten fastest-growing restaurant chains in the country, asked Larsen to re-brand their signature sauces and redesign their menus and in-store packaging, including their trademark wing buckets.

Highlights

  • Packaging reflects the authentic Buffalo Wild Wings experience: fun, friends, noise, and activity
  • Target audience of younger, single men and professionals who are sports enthusiasts
  • Strong yellow and black branding aligns with Larsen-designed menus and in-store marketing and promotions
  • Brand colors and brand voice communicate attitude and provide another source of in-restaurant entertainment






  • Minneapolis
  • 7101 York Avenue South
  • Minneapolis, MN 55435
  • t 952.835.2271
  • t 888.590.4405
  • f 952.921.3368
  • San Francisco
  • 59 El Camino Real
  • Menlo Park, CA 94025
  • t 650.233.7777
  • t 888.590.4407
  • f 650.233.7770