Visual Systems

Children's Hospitals and Clinics Identity, Identity Guidelines

Warm, Playful, Welcoming

Larsen used stars, playful typography, and a graphic flourish to create a mark for Children's Hospitals and Clinics that is broadly recognized, eagerly used, and consistently appealing — to patients, parents, pediatricians, and the public. Larsen also created a detailed identity guidelines manual to ensure consistent application of the new brand.