Visual Systems

CVA Stationery System

Youthful, yet professional

How do you create a stationery system for a small, private college of art and design where, according to the Web site, "art and life connect, hands-on." You start by giving the assignment to a star graduate of this college, now working at Larsen. Then you watch this talented alum create a graceful, fluid pencil line, and layer it over a youthful color palette. The resulting business cards, letterhead, and envelopes are fresh and flexible, like the creative students who flock to the school. For brand consistency — particularly important at a college of art and design — this new system skillfully captures the tone and manner of the school's Web site.