Blue Cross and Blue Shield of Minnesota Visual System
How do you help an organization as large and complex as Blue Cross and Blue Shield of Minnesota convey its brand in a unified, consistent manner? Even though Blue Cross is one of the most identifiable brand names in America, the organization has many diverse audiences and faces tougher competition than ever before.
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Blue Cross and Blue Shield of Minnesota Visual Systemclient: Blue Cross and Blue Shield of Minnesota industry: Healthcareview project |
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Boston Scientific Identity, Identity Guidelinesclient: Boston Scientific industry: Medical Technologyview project |
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Children's Hospitals and Clinics Identity, Identity Guidelinesclient: Children's Hospitals & Clinics of Minnesota industry: Healthcareview project |
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The Minneapolis Institute of Arts Identity, Identity Guidelinesclient: The Minneapolis Institute of Arts industry: Arts & Cultureview project |
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