Product Launches

Wausau Paper™ Royal Complements™ Product Launch

A bright beginning for a dark paper

How do you launch a new product and cross-sell existing products —in one promotional kit? Wausau Paper™ turned to Larsen to develop an innovative promotion that would not only showcase its new line of deep, rich, heavyweight papers, but also demonstrate how well these papers worked with existing lines. Larsen began by naming the new paper, appropriately enough, Royal Complements™. We then designed an intriguing promotion that highlighted the beauty and functionality of the new paper through stunning examples of embossing, die cutting, foil stamping, and engraving. Short-fold pages of complementary paper lines showed just how well Royal Complements™ could be mixed and matched. The result? A visually delightful promotion that cross-sells with each turn of the page.