Product Launches

American Express Financial Advisors "Wake Up Your Portfolio"

Creating a buzz

How do you get the attention of a sales force? With an inspired "Wake Up Your Portfolio" theme, a new fund name, and an energizing suite of marketing materials. Larsen created a series of standout pieces to motivate advisors. Colorful trading cards with crib notes. Attractive, textured sales kits. Refreshingly fun coffee travel mugs. And more. The program was quickly embraced and generated strong sales.