Packaging

Wausau Paper™ Retail Packaging

Expanding retail presence with a new package design

Wausau Paper™ came to Larsen for help expanding its presence in national retail outlets. Larsen created a variety of new package designs and conducted focus groups to find out what small office/home office customers wanted and what would stand out on crowded store shelves. Larsen then developed a flexible packaging template to be applied across product categories — from executive stationery to the company's Astrobrights® products. Original color photography provides customers with memorable visual cues, while uniform placement of the product name, weight, and sheet count makes purchasing easy. Larsen's new package design helped Wausau Paper™ achieve its goal: placement on shelves in Target stores.