Get the job done

How to name and package attractive, ergonomically designed tools for small home improvement projects? Tools strong enough to get the job done, yet handsome enough to stay in the kitchen? After reviewing hundreds of names generated by Larsen,Target chose iFix. This simple, self-explanatory name was both linguistically appropriate and legally available. Larsen's iFix packaging was likewise clean, effective, and eye-catching, highlighting the tools themselves at point-of-sale.

• print
• email to friend