Naming & Themes

Realm Name, Identity, Tagline

Change for the built world

Larsen created the name, the brand identity, and the tagline for Realm, an architectural imaging and specialty coatings firm, previously named Global CHC. The name suggests the inexhaustible possibilities of Realm's innovative coating product, which transforms common building materials to achieve spectacular effects — plywood poses as inlaid mahogany, glass is transformed into mosaic tiles, and metals are vibrantly burnished with imagery. For the brand identity, a sophisticated typeface and ascending globe capture the world of architectural opportunity. And the tagline, "Change for the built world," is equally vast and ambitious.