Naming & Themes

Park Nicollet Major Gifts Campaign

A compelling message to encourage giving

"Make it better." This powerful theme, created by Larsen, encapsulates a three-year, $35 million fundraising campaign to further improve Park Nicollet's award-winning hospitals, clinics, and programs. Emblazoned on the cover of a 20-page campaign brochure that Larsen also designed, "Make it better" tells of the everyday triumphs achieved under Park Nicollet care, along with the specific financial needs and goals of six clinical initiatives. Individual patient stories and photographs appear on short sheets within the brochure, bringing humanity to each spread. Benefits of financial gifts are clearly articulated, supported by statistics that make an urgent plea to potential donors.