Naming & Themes

Zareba Systems Name, Identity

Revitalizing a business with a new name

When American FarmWorks wanted a new name to revitalize its corporation and propel growth into new markets, they turned to Larsen — for naming and identity expertise. After reviewing hundreds of metaphorical, invented, hybrid, and names, American FarmWorks chose Zareba, an Arabic word for enclosure. Unique, easy to spell, and rich with meaning, Zareba could be owned and protected both as a tradename and domain name. Larsen's innovative graphic treatment underscores the meaning and communicates the essential business at a glance.